Being Trendy

Browsing through iGoogle widgets I have found a few quite interesting ones.
They are meant to show the latest Google Trends, unfortunately some of them seem to be broken.
I have decided to give a try to one installed below.
It shows the Hottest Google Trends, that means the most searched terms within the last hour ( or at least as often as G updates it).
The G Hot Trends page displays the top 100 searches, and in the gadget you can see the top ten.
Google Trends started in 2004, and since that time proved to be unvaluable tool for marketeers.
It allows to chart, and compare volume of particular search terms, and the data can be broken by country, region, city or language.
It is possible to refine the main graph by region and time period, and with some keywords are displayed on the timeline the news, that affected the search results in the past.
The picture shows the values of seraches for keywords hotel ( blue ) and travel ( red ).
You can easy observe seasonal drop of searches for word 'hotel' in December, and dramatic rise at the beginning of the year.

[picture from www.google/com/trends]